As a health and beauty expert, author and coach, I am constantly researching in alliance with top surgeons, doctors and aesthetic experts the latest state-of-the-art information, my aim is to present this to you as a valued consumer with the aim of giving you the knowledge and power on how to care for your skin effectively.

I am frequently asked on a daily basis from more than 20,000 followers and fans on social media; ‘what really works?’ when it comes to beauty and skincare.

I can understand why I am asked this day in and day out, for I can see why you as the consumer end up feeling overwhelmed by all the great products at your disposal. Just like pretty much every single product out in the market today, professional skin care products also come in all shapes and sizes. Every brand promises something different, and is formulated to address different problems. With so many that guarantee results.

So, what do you do?

Before you rush into purchasing skincare read these four considerations beforehand. Skincare should be a good investment and a well thought out one;

Ask yourself;

1. What is your skin type?

Is it oily, sensitive or dry? Knowing your skin type is the first step in choosing the right professional skin care products to use. You see, they are usually formulated to work best on certain skin types and knowing what yours is effectively increases your chances of seeing positive results.

2. What is your complexion?

You probably know that fair skin is more easily damaged by harmful UV rays than darker skin. This means that if you have fair skin, you should set your sights on products that have a high SPF such as the Mary Kay Timewise Collection 

In contrast, if you have dark skin, then this consideration can rank a bit lower in your priorities.

3. What is your purpose?

The type professional skin care products to buy will rely heavily on what you intend to accomplish. Are you trying to keep your skin young-looking? Are you trying to solve a specific skin problem? Do you just want to protect your skin from the sun? No matter how good a specific product is, it won’t do much if you use it for something it’s not supposed to do.

4. What is your lifestyle?

How you live your live has a huge impact on your skin. This means it’s also an important consideration in choosing the kind of professional skin care products to use. Of course, people who smoke, drink, lack sleep and fail to exercise will need to do much more than people who live healthy.

At this point, you should at least have some idea on what products to keep an eye out for. Of course, if you still need more information, then you can just seek the help of a dermatologist or a qualified aesthetician. They can easily recommend you a daily skin care regimen complete with all the professional skin care products that you’ll need.

I will post products on my site, that only I personally trial and review, and in association with medical aesthetic experts I will always give you the very best guidance I have access to, it’s a crazy confusing maze out there in the skincare industry, my favourite job is sourcing the good, the bad, and the ugly and reporting them back to you, so together we can beat the hype!.

Stay Beautiful…