Gold Rush
Are beauty products that contain gold ingredients really worth their weight?
Luxury addicts will love gold beauty aids both for their opulent nature and also for their purported benefits, which include anti-ageing, firming, and rejuvenating properties. However, are they really worth their weight in Gold?
Cleopatra slept in a pure gold face mask to enhance her bewitching beauty, and in ancient Rome, gold was used to treat a variety of skin ailments.
Golden Remedy
Gold was named “Allergan of the Year” in 2001 by the American Contact Dermatitis Association.
- Gold is very resistant to bacteria and so is often the material of choice for implants that are at risk of infection, such as in the inner ear,’ says Dr Richard Holliday, of the World Gold Council.
- The use of gold compounds in medicine is called chrysotherapy. Since 1929, when a French doctor discovered its anti-inflammatory properties, gold compounds in drugs have been used to treat rheumatoid arthritis.
- In the past few decades, gold compounds have also been found to be useful as potential HIV agents and even cancer treatments.
Although there are few scientific studies and data to support its benefits when it comes to beauty, advocates of gold therapies claim it works wonders, but does it?
Beauty products and treatments that contain gold whether in flake, powder, or liquid form can cost quite a bit. Expect to pay about 200 pounds for a plush fancy named face lotion, and as much as a whopping 500 pounds per ounce for certain products such as La Prairie. Although gold has been a popular ingredient in luxury high-end skin care treatments for some time, there has always been a good deal of controversial debate over its true effectiveness.
People in the medical community aren’t big fans of cosmetics companies’ claims about gold, but many of those companies say they’ve conducted studies and trials on their own that suggest some forms of gold can be beneficial for skin firming and rejuvenation.
Colloidal gold and gold nano flakes are both cited as being more effective forms of the precious metal, nanoparticles currently have unregulated status, so many experts cite safety as a concern. However it is clear that gold as an ingredient isn’t going away any time soon,
Using something so precious on your skin is always going to be appealing to beauty lovers.
On The Cosmedic Coach Radar
Jamela Gold Face Mask
This innovative facial mask contains 100% high molecular plant collagen with 24k gold. Jamela claim that the high collagen mask has a molecular weight exclusion of at least 3000 Daltons. Our Gold Collagen Mask provides 95% high performance moisturiser, and is absorbed at 10 times the rate of a traditional face mask. It tightens the skin and facilitates the removal of toxins. This will brighten the complexion, soften and smooth the appearance of fine lines and produce a lasting youthful glow.
From 37.50 on line
Le Sultane De Saba The 23 Carat Gold Range
Spa fans might already be familiar with La Sultane de Saba and the delectable treatments and products in the range. Sultane de Saba’s new Gold Spa Ceremony has recently launched 23-Carat Gold Facial and Body creams, along with a complete skin care range.
The new products from La Sultane de Saba use the latest high-tech science and marry it with the benefits of the precious metal to offer the best of both worlds.?The two stars of the range are the Gold Anti-Ageing Mask and the Serum Elixir. The Mask literally accelerates cellular renewal? as the mother of pearl extract contains proteins which restore radiance and luminosity, while the pearl extract provides a lifting effect. The gold particles do their part working as anti-ageing agents. The Elixir is a sumptuous serum containing precious ingredients with regenerating properties. It contains caviar extracts, rich in vitamins, argan oil and 23-carat gold particles with their renowned anti-ageing properties.
From 55.00 online.
Have you ever used a product that listed gold as an ingredient? And what do you think about using precious metals in cosmetics generally?
We’d love to hear your products and thoughts.