My Campaign Safety in Beauty celebrates 3 years this month!


Safety in Beauty Campaign celebrates 3rd year anniversary with new ‘BEAUTY’ publication

The Safety in Beauty Campaign celebrates their third anniversary next month; October 2016, with a series of announcements to mark the occasion. The first of which, is a newly launched special issue publication called BEAUTY. The first issue will be published in the West Midlands, and released on The 9th of September.

The 150 page glossy magazine focuses on education, empowerment, and safely guiding the public through an array of highly sought after cosmetic and aesthetic procedures; from permanent make up, to dermal fillers, cosmetic surgery and teeth whitening.

The publication, set to also launch in Manchester and London, was produced by the campaign, in a bid to not only raise awareness about the positive results of well researched cosmetic and aesthetic procedures, but also to highlight the dangers of such treatments being carried out by poorly qualified or substandard providers.

The special issue will be distributed freely, with 25,000 copies per region where published. Features will include a series of medical professionals and expert profiles as voluntary editorial contributors for each region, with special reports and features on a broad spectrum of aesthetic subjects.

Editor of BEAUTY and founder of The Safety in Beauty Campaign: Antonia Mariconda says,

“I am delighted to be part of this important publication which is another tool in our armory to protect the public, and safeguard them from unscrupulous practices or individuals, as the only voluntary non-commercial go to source in the UK for victims of botched beauty and aesthetic treatments; we felt that BEAUTY was a wonderful way to inspire the message creatively”.


Launched in October 2013 by Antonia Mariconda – The Safety in Beauty Campaign was a direct response to the growing dissatisfaction and devastation caused by dubious treatments, thus formed by a group of like-minded professionals and experts.

The Safety in Beauty campaign seeks to:

  • Help, educate and empower consumers,
  • Facilitate a better, safer, more transparent industry
  • Give peace of mind to everyone seeking to improve their looks, and guide a safe pathway to achieve this.
  • Assist a member of the public by allowing them limited FREE access to emotional, legal and medical advice and support.

The campaign also works closely with the press and media to raise awareness of the malpractice within the beauty and aesthetic industry.

BEAUTY can also be downloaded digitally at

For case studies of botched beauty or cosmetic treatments, interviews, quotes or opinions with expert campaign professionals: please contact Lucy Dartford PR or email,, or 020 3370 4910

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