Olympia Beauty announces 10th anniversary success
Olympia Beauty 2014 returned with a bang on 21st and 22nd September with its biggest and best show to date, capturing 22,187 of the industry’s finest, witnessing a significant 6% increase in the attendance of owners, managers and industry decision makers. This is a fantastic reflection of the company’s continued efforts to ensure that quality trade visitors attend Olympia Beauty and this simply reinforces its mission to create the UK’s finest autumn trade beauty show.
Over 520 brands exhibited and the show played host to a whopping 90 new brand launches. It was definitely one of the most exciting events in the beauty professional’s calendar!
This year, Olympia Beauty introduced a variety of new aspects to the show, including ‘The Big Reveals from The Big Brands’, giving brands a platform to launch their new products to influential media, distributors and visitors. This ensured visitors saw launches galore, as exhibitors showcased their new products and services for the season ahead, including big brand names such as Dermalogica, Elemis, OPI, Jessica, Sienna X and Jane Iredale along with many more!
Alongside this, the Press Treatment Zone was another delightful area added for the 10th anniversary, which gave press members the chance to enjoy an exclusive mix of treatments in the privacy of the Press Treatment Zone and interact with representatives from the brands.
Of course, we can’t forget the three thrilling competitions that also took place at Olympia Beauty 2014; Nailympia London, The Art of Make-up and The Art of Body Painting. The infamous Nailympia London saw 654 competitors from 32 countries – the worlds largest nail competition with special guest judges including British fashion designer Gareth Pugh and world renowned nail stylist, Marian Newman.
The Art of Make-up and The Art of Body Painting competitions sponsored by Mistair catapulted viewers into the next century, with the themes ‘Futurism’ and ‘Metropolis’ giving entrants the chance to gain knowledge and tips from industry experts and head judges Nicci Jackson and Julia Townsend.
Launched in 2014 was the Advanced Beauty Conference hosted by Cosmedic Coach, Antonia Mariconda, and panel discussions from the All Women Of Colour Campaign hosted by Eryca Freemantle.
Over 67 brands have already confirmed their presence for 2015; a record sign up and with the huge launches planned for 2015 – including the Beauty Blogger Awards, Conference and Exhibition – we are already working hard to make Olympia Beauty bigger and better than ever.
Make sure you have 4th and 5th October 2015 firmly in your diaries!
For further information on Olympia Beauty please visit www.olympiabeauty.co.uk or contact Alix Vanderweele on alix@catpr.com