So thrilled to have co-hosted the wonderful launch of Beautytracker a new app that is launching on behalf of Irwin Mitchell and my Safety in Beauty Campaign,
Irwin Mitchell have played such a crucial role in the growth of Safety in Beauty and the new app will help people navigate information when it comes to making informed choices about cosmetic or beauty treatments.
The software flags any risks or possible complications from beauty treatments and products. It also advises, guides and provides assistance if there are problems with a treatment.
Users can journal previous appointments and any problems with a treatment. It becomes an archive or personal beauty passport.
Safety in Beauty and Irwin Mitchell jointly are responsible for the campaign, that I implemented in 2013. So many people have already reported problems with various beauty products and procedures. I’m hoping to gather enough evidence of bad practices in the industry so that governmental action can be taken.
A test preview of the app was held at The Wyld Bar, W Hotel, Leicester Square, 10 Wardour Street, London. 
The exclusive champagne reception celebrated the launch of this revolutionary app that will empower buyers of beauty products to purchase safely.
The app is in its first phase of development and testing and will continue to refine information and support as consumer testing and feedback is received in its first year of launch.
Everyone wants to look their best, but shouldn’t have to suffer from bad practices and bad products in the beauty industry. Tracking problems as individuals and as consumer groups is the best way to fight sub-standard and potentially dangerous products and activities.
I wanted to thank everybody that attended and all of the team at Irwin Mitchell Cosmetic Negligence Team for making it such a great event and project.
Let’s hope we continue to make great progress in the future in empowering the consumer to stay safer and do their research.
