Advertising Standards Authority Joins Beauty Bloggers Debate
I’m looking forward to hosting this!
Don’t miss the most heated debate in the blogging and vlogging sphere this year as The Beauty Blogger Awards hosts the most controversial panel debate of the decade.
The panel debate is set to be led by Katherine Mason, Senior Copy Advice Executive at The Committee of Advertising Practice (CAP), who will discuss new vlogger guidelines published by the advertising committee last month.
Bloggers will have the chance to share their views on the new rules put in place to encourage all bloggers and vloggers to disclaim on their vlogs when a product has been sent to them in exchange for a review.
Thankfully, the rules DO NOT prohibit PR companies sending free gifts or samples to bloggers in the hope of receiving a positive review.
Listen to both sides of the debate and have your say at the debate of the decade. Watch the drama unfold as our panel of distinguished vloggers, bloggers and CAP committee representatives discuss the future of blogging and vlogging at The Beauty Blogger Awards.
This is set to be a dramatic and exciting debate – don’t miss it!
The debate will be held at 1.30pm on Monday 5th October at The Beauty Blogger Awards, Pillar Hall, Kensington Olympia.
To register for your ticket please visit: http://www.eventdata.co.uk/BloggerPress/OlympiaBeauty.aspx
Background an History
The new rules encourage bloggers and vloggers to label video content and state when companies have sent a product to be featured. CAP issued the guidelines since a landmark Advertising Standards Authority (ASA) ruling last year, after a BBC investigation reported that there was a lack of clarity on advertising rules in both blogging and vlogging.
The ASA has previously stated that bloggers who mislead their following by falsely presenting themselves as a consumer could cause Trading Standards to get involved. The rules now in force state that, if a blogger is paid to comment positively then it becomes an advertisement and therefore they must disclose it. Bloggers should make it clear if their blog contains paid-for content by signposting it as ‘ad’, ‘advertorial’ or ‘sponsored content’.
In any ASA investigation into misleading advertising both the brands and bloggers that do not declare the involvement of money will be culpable.
