28th November 2016, Covent Garden, London: Prepare to be bejewelled, bedazzled bewildered but bowled over beyond your expectations by Charlotte Tilbury and her first new stand alone store in Covent Garden, London, an offering so sumptuous and decadent that it would put the Great Gatsby to shame. The dominating theme is sultry Art Deco styling, from vintage trinkets to the seductive boudoir-style dressing tables, images are reflected in sexy vintage mirrors on every possible surface. Meanwhile a gigantic screen projects the myriad of accolades Tilbury has collected in her extensive career in her very own visual hall of fame.
Tilbury says “It’s important to me that my first ever own store is in London, the home of my very British beauty revolution”
With a sly move into the world of digital, the store is fastidious in the relentless dedication and attention to the minutest of detail that it displays. At any given point you can engage with the brand and the multiple social channels it beholds. You can tweet, surf, or watch one of many how-to tutorials from YouTube.
If you have short attention span and can’t hack queues, then voila! you can be checked out on the spot and save your precious time.
The store is decadently retro, uber glamorous, and sophisticated in its ability to be tech savvy, yet discreet.
The future is looking beautiful indeed.
