Gone are the days when men shunned away from a dermal filler or a laser hair removal treatment, research indicates that men are catching up in the spending stakes, when it comes to image enhancement and skincare.
Plastic surgeon Riccardo Frati says that “Men are becoming progressively more aware of the advantages of cosmetic surgery and aesthetic treatments, a youthful appearance and looking fit can be important in business and society”
Whilst the cosmetic process can sometimes be similar between the genders, the motivations behind them are different, Mr. Frati observes that when it comes to cosmetic surgery, men are motivated by more concrete tangible things such as wanting to be more powerful, in control, attractive, and make more money.
The desire to keep the edge in the business world and personal relationships are the key factors boosting the increase in the male sector of cosmetic surgery and aesthetic treatments.
Dr. Marco, an Aesthetic Doctor at E.F Medispa, says, “Men are expected to be eternally youthful in terms of stamina and dynamism, they are being judged more on their looks, so men are realizing the importance of keeping themselves fresh faced”.
The Rise of Non-Surgical Treatments for Men
While the jump in demand isn’t unique to the gender, doctors say it speaks to many men’s desire to boost their looks often through quick treatments that don’t cause a lot of bruising or require lengthy recovery times.
Cosmetic Doctor Philippe Pisal-Hamida says “Non invasive cosmetic treatments are inexpensive, instant, and often painless with durable effects; male patients see this as an investment in their aesthetic appearance and personal well-being skin “
Top of the list is Botox
The most popular treatment amongst men seeking a little age perfection is Botox. Clinics such as the Transform Medical Group have seen 50% more men have Botox injections this year alone, compared with the same period in 2007.
Richard Fairclough, 46 from Sutton Coldfield says, “Botox is brilliant, discreet and instantly refreshes me, and I have it done three times a year, as well a professional Obagi skin peel, people always comment on how fresh-faced I look!”
- Top Non-Surgical Treatments for Men
- Wrinkle-busters such as Botox, Restylane
- Professional Skin Care “Cosmeceuticals”
- Teeth Whitening/Cosmetic Dentistry
- Hair Restoration Treatments
- Laser Hair removal
- Micro-Dermabrasion
- Tattoo removal
- Botox and Fillers
- Power facials
- Laser Hair Removal
- Sweating treatments
Top Surgery for Men
Men are exercising, quitting smoking and eating healthy foods. However, men who end up in consulting a plastic surgeon or cosmetic doctor often say they don’t think they look as good as they feel.
Plastic and Reconstructive Surgeon Professor Jim Frame says that “Dysmorphia amongst men is common, certainly amongst my patients, some patients are fresh off a divorce or looking for a competitive edge in an office full of young guys, others are inspired by wives who have had successful procedures”.
Top Surgical Procedures for Men
- Eyelid Surgery (Blepharoplasty)
- Nose Surgery (Rhinoplasty)
- Liposuction and Vaserlipo
- Male Breast Reduction
- Pectoral Implants
- Hair Transplantation
- Face Lift and Neck Lift
- Ear Correction
Many men do not know what cosmetic options exist because they are simply not exposed to the same media women are. They are often surprised that many of today’s solutions are simple and very accessible.
Dr Bob Khanna, cosmetic dentist and aesthetic practitioner concludes: “The rise in male grooming has extended to the increase in demand for improvements in skin appearance, lines and wrinkles and overall skin quality. No longer just for the female population, men are beginning to see that aesthetic treatments can give rise to subtle, but extremely revitalising and refreshing effects to their facial appearance, without the need for invasive surgery or extended downtime”
