Urban Decay Launch of Flagship Store Carnaby Street

London 3rd November 2016 at Carnaby Street: Revolutionising the beauty industry for 20 years, Urban Decay launched their European flagship store in London’s iconic Carnaby Street, yesterday evening, with a host of glittering celebrities and industry supporters.

antonia-mariconda-blog-review-of-urban-decay-launch-denise-van-outenTheir ‘beauty with an edge’ mantra ( feminine, dangerous, and fun), has given birth to this new UK based boutique which they state is like “no other store you’ve ever seen and is a true destination for all beauty lovers.”

LONDON, ENGLAND - NOVEMBER 03: Kayleigh Morris attends the Urban Decay store opening on Carnaby Street on November 3, 2016 in London, England. (Photo by Dave Benett)Vip and celebrity guests included:

Laura Whitmore - provided a DJ set
Charli Vos - provided a DJ set
Anais Gallagher
Chloe Sims
Chloe Lewis
Chloe Lloyd
Josh Cuthbert
Georgina Campbell
Roxie Nafousi
Tia Ward
Leah Weller
Rachel Fenton
Stefan-Pierre
Holly Rickwood
Kayleigh Morris
Helen Briggs
Arielle Free
Fenn O’Meally
Pips Taylor
Sonny Turner
Denise Van Outen
Amanda Hendricks

LONDON, ENGLAND - NOVEMBER 03: Tia Ward attends the Urban Decay store opening on Carnaby Street on November 3, 2016 in London, England. (Photo by Dave Benett)The popular cosmetic range is legendary for their NAKED palettes - one is sold every 5 seconds - long lasting 24/7 liners – one sold every 10 seconds, and not to forget their setting sprays – one sold every 15 seconds.

LONDON, ENGLAND - NOVEMBER 03: Roxie Nafousi attends the Urban Decay store opening on Carnaby Street on November 3, 2016 in London, England. (Photo by Dave Benett)The new store features eight makeup stations, a whole wall dedicated to showing off their UDPRO brushes, custom neon lights, chrome fixture, a UD Lounge, which houses a refreshments bar, phone chargers and an interactive social media ring of light screen where you can upload fun GIFS of your new look online with our hashtag; #UDCARNABY

LONDON, ENGLAND - NOVEMBER 03: Chloe Sims attends the Urban Decay store opening on Carnaby Street on November 3, 2016 in London, England. (Photo by Dave Benett)Urban Decay’s new European flagship is located at 44-45 Carnaby Street, W1F 9PS

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